East West Boutique was founded in May 2021 by Jen and her best friend who grew up together in Western Pennsylvania. They dreamed up a business that blended friendship, fashion, and coast-to-coast style. The name East West was inspired by their lives on opposite coasts and the belief that great style and great friendships can thrive no matter the distance.

Today, East West Boutique is proudly owned and operated by Jen, who continues to grow the brand with the same heart, vision, and community-first mindset it was built on.

Jen is a wife, mom of three, and long-time entrepreneur based in her hometown of Vandergrift, Pennsylvania. Before opening East West Boutique, she ran her own at-home clothing business, where she discovered her true passion: helping women feel confident, comfortable, and seen through what they wear. Building real relationships with customers has always been at the core of what she does, and that hasn’t changed.

At East West Boutique, the mission is simple: Everyday Style for Every Body. Jen carefully curates styles that are on-trend, comfortable, and size-inclusive, so women of all ages and body types can find pieces they truly love. Whether you’re shopping online, catching a live sale, or visiting the storefront, the goal is always the same—to create a welcoming, judgment-free space where getting dressed feels fun again.

East West Boutique is more than just clothing. It’s a community built on confidence, connection, and celebrating women exactly as they are.